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Normal_vs_Bold
Normal_vs_Bold
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Boldest Catch
00:30
BringOutTheBold
00:29

The brief: Listerine wanted to reinforce their new global brand positioning.

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The idea: An integrated campaign thru Space Awards, the event that rewards Action Heros.

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A Lab was created, where our host: Dolph Lundgren an engineer and action hero, analyzed the Listerine sponsored category films.

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On-Air and Digital campaign.

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Listerine + Space Awards

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