The goal of this campaign was to encourage the sales of Nike+ SportBand. The product allows users the creation of online training plan and connects them to a worldwide community of runners.
The idea: Turn an individual sport like running into a social sport. Let’s run in teams, let’s race together. Adding miles together towards a common goal.
A race to cover the distance between Buenos Aires and Chicago, a race of 8979k. The winners, got a spot in the Chicago Marathon.