The 125 Reasons to Believe in a Better World
is the product of a two-year global research that discovered that every day there are more
good things happening than bad things.
The idea: An iconic book to be the testimony of all this research and content for its anniversary global campaign. Curating a long list of international artists, photographers, illustrators who were asked to show their own point of view and interpret each of these 125 facts.
The content of the book was so compelling and cultural relevant that was used on graphics, packaging, store displays, building projections
and more. And it been translated into 6 languages and published in 80 countries.