Hero My Way
The idea: A Cartoon Network programming stunt
to change kids perceptions about super heroes.
A celebration of natural powers kids have within themselves, showcasing CN's unique heroes.
Super Powers such as Optimism, Confidence, Patience, Cuteness and Good Sense of Humor.
As part of the integrated campaign kids were to accomplish missions to reveal their Super Powers.
From helping grandparents to take a selfie to turn off the lights in a sleep over to save energy to donate used toys.
Avianca was part of the initiative "Let Your Hero within Fly"